Director of Brand, Communications & Marketing (1861)
Director of Brand, Communications & Marketing
Full Time (37 hrs per week) – Permanent - High Wycombe campus
Competitive salary
HELP US BREAK THE MOULD
We’re not trying to fit in with the higher education status quo. We’re challenging it. We’re doing things differently – because our students, our staff, and our world need us to.
So this is an exciting moment to join us. With a new leadership team in place, we’re boldly reimagining what a university can be: a place rooted in social mobility, a community where difference is celebrated, and an institution that empowers people to become more than they thought possible.
We’re looking for a leader who shares our restless drive. Someone who can co-create and deliver a brand strategy that cuts through a sea of sameness with clarity, courage, and impact. Someone who can make BNU’s purpose unmissable in a noisy sector – and prove that a modern university can be both distinctive and effective.
This role is about more than campaigns and metrics (though you’ll have the marketing effectiveness chops to nail those too). It’s about shaping the story of a university in transformation. You’ll be one of the architects of how BNU looks, sounds and behaves, ensuring that our brand, communications, and marketing reflect who we are, what we stand for, and the change we’re making in the world.
Naturally, that means you’ll:
- Lead with creativity and strategy to deliver purpose-driven, impactful campaigns
- Develop and implement a unified brand strategy rooted in our values and vision
- Oversee internal and external communications that engage, inspire and protect reputation
- Guide student recruitment campaigns and raise the profile of our talent and research
- Manage our digital presence with authenticity and boldness
- Build and inspire a high-performing team of brand, comms, marketing and digital professionals
- Provide trusted counsel to leadership on brand and reputational opportunities
So, if you’re ready to lead transformation, stand for something bigger than yourself, and help build a university where everyone belongs and everyone thrives – this might just be your moment.
Join us. Be bold. Be different. Be BNU.
What we offer:
- a generous holiday entitlement (30 days per annum, plus bank holidays & closure days)
- hybrid working (dependent on business needs)
- access to free online GP
- full contractual family leave and pay from day one
- training & development support opportunities
- contributory pension scheme
- discounted gym membership for our on-site gym
- a range of staff discounts with major retailers.
Please click here to see our wide range of benefits available for employees.
Please click here for our behaviour-based interview question bank.
Please click here to view our employee handbook.
If you have the qualities and attributes representative of the University’s values and ambition, we would be delighted to hear from you.
For further information about this role, please contact Louise Harvey, Chief Impact Officer, by emailing Louise.Harvey@bnu.ac.uk
All applications are to be made in full and online.
BNU is proud to have a diverse community and a strong track record of diversity, equity and inclusion. We are committed to promoting an inclusive and diverse workplace and aim to continue building an environment where everyone thrives and can be themselves. We therefore particularly encourage applications from candidates who are likely to be underrepresented in BNU’s workforce. These include people from global majority backgrounds, people with disabilities, and LGBTQI+ people, particularly in more senior roles.
Please let us know if you require any adjustments or support during the recruitment process.
We are happy to discuss any reasonable adjustments that would enable you to perform to the best of your abilities in your role. Please reach out to People Team. If you have any specific needs or if you would like more information on how we can support you.
We ensure that our interview/shortlisting Chairs complete the relevant e-learning and/or inclusive recruitment training.
Closing Date: 8 October 2025
Interview Dates: 20 or 21 October 2025
If you are successful in securing an interview for the role, you will be required to provide proof of eligibility to work in the UK.
BNU is a Disability Confident employer and as such you will be given the opportunity to declare a disability as part of the application process. The University is also committed to achieving the Race Equality Charter.
Job Description
JOB DESCRIPTION
Job Title: Director of Brand, Communications & Marketing
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Directorate: Office of the Vice-Chancellor, Communications & Civic Engagement |
Grade: SPOT |
Location: High Wycombe |
Hours: 37 |
Responsible to: Chief Impact Officer
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Responsible for: Senior Communications Manager; Senior Marketing Manager; Creative Lead; Digital & Channels Lead
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Job Purpose:
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Main Duties & Responsibilities
- Strategic, creative and collaborative leadership to provide purpose-driven and impactful campaigns
- Develop and implement a unified brand strategy that reflects the University’s purpose, values and behaviours with a laser focus on BNU’s strategic priorities: students, talent and research
- Lead the planning and execution of integrated communications and marketing campaigns to collaborate with and support BNU’s academic Colleges with student recruitment, raising the profile of academic teams and guarding the University’s reputation.
- Oversee all internal and external communications, including media relations, crisis communications, and institutional messaging
- Manage the University’s digital presence, including website, social media channels and content strategy
- Ensure brand consistency across all platforms and materials, including visual identity, tone of voice and messaging
- Collaborate with professional services teams to align brand, communications and marketing with institutional goals
- Monitor and evaluate the performance of brand, communications and marketing teams using data-driven insights to inform future strategy
- Lead, inspire and develop a high-performing team of brand, communications, marketing and digital professionals
- Provide strategic counsel to senior leadership on reputational matters and stakeholder engagement
- Undertake other duties as required by the Chief Impact Officer.
PERSON SPECIFICATION – Essential Criteria Only
A = Application T = Test I = Interview
Education, Qualifications & Training |
Means of Testing |
Educated to degree level |
A |
Knowledge & Experience |
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Extensive experience in brand, marketing and communications leadership |
A/I |
Proven success in developing and executing integrated brand, communications and marketing strategies |
A/I |
Strong understanding of digital marketing, content creation and audience engagement |
A/I |
Experience of managing media relations and crisis communications |
A/I |
Demonstrated ability to lead cross-functional teams and collaborate across departments |
A/I |
Familiarity with market research, audience insight, data analytics and performance measurement tools |
A/I |
Proven track record of providing strategic counsel to C-suite |
A/I |
Skills |
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Strategic thinking with the ability to translate a bold, innovative vision into actionable plans |
A/I |
Excellent written and verbal communication skills, with a flair for storytelling |
A/I |
Strong leadership and track record of building effective teams |
A/I |
High level of emotional intelligence and stakeholder management |
A/I |
Proficiency in digital platforms, marketing tools and CRM systems |
A/I |
Ability to manage multiple projects and priorities in a fast-paced environment |
A/I |
Strong interpersonal and stakeholder engagement skills. |
A/I |
Strong numeracy and analytical skills to interpret quantitative and qualitative data, shape messaging, and improve communication strategies by identifying risks and opportunities. |
A/I |
Confident in advising senior colleagues and managing sensitive communications |
A/I |
Innovative and collaborative approach. |
A/I |
Special Requirements |
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To provide out of hours support as required. |
A/I |
Behavioural INDICATORS
The BNU Behaviours Framework (BBF) is a framework for all University staff that sets out the key behaviours that exemplify the DRIVE values and ethos of the University. The nine categories provide a clear steer on behavioural expectations that will help support a step change in the performance and culture of the University. The three key behavioural indicators for this post are as follows:
Delivering excellent service
Providing the best quality service to external and internal customers/students/stakeholders. Building genuine and open long-term relationships in order to drive up customer service standards.
Working together
Working collaboratively and across boundaries with others in order to achieve objectives. Recognising and valuing the different contributions people bring to this process.
Achieving results
Consistently meeting agreed objectives and success criteria. Taking personal responsibility for getting things done.