Digital Media Assistant - Student Recruitment (1613)
Digital Media Assistant - Student Recruitment
Permanent - Full Time - High Wycombe
Salary - £25,433 - £28,081
Buckinghamshire New University is an ambitious, modern university that is always open to fresh ideas and thinking. We believe in the transformative power of education, and in doing the right thing by our students, people and local community. That’s why our BNU community is a special place to work and study, and where people who want to make a difference can contribute and succeed.
Our University’s DRIVE values and are at the heart of all that we do. We are united in being dynamic, responsible, inclusive, visionary and empowering to ensure that we provide the best experience to our learners and offer excellent service to our partners and to each other as colleagues. Our commitment to these values is unwavering and they are central to our mission. We encourage applications from all backgrounds, communities and industries and we are happy to discuss any reasonable adjustments that you require.
We’re looking to hire an enthusiastic, creative and forward-thinking Digital Media Assistant dedicated to student recruitment to join the Digital Media Team at BNU. The team are responsible for the management of the digital portfolio of the University, with a particular focus on building brand awareness, and the acquisition and conversion of prospective students.
This is an excellent opportunity for an individual looking to take the next step in their career and who enjoys using a variety of digital marketing channels, including content management systems, social media platforms and analytical tools. As a confident self-starter, they will be able to liaise with colleagues and university stakeholders to support student recruitment activities and strategies. Computer literacy is essential, as is a flexible approach to work, excellent communication skills, attention to detail and the ability to work well under pressure.
What we offer:
- a generous holiday entitlement (30 days per annum, plus bank holidays and three closure days between Christmas and New Year)
- training & development support opportunities
- contributory pension scheme (defined benefits scheme)
- discounted gym membership to the on-site gym at High Wycombe
- a range of staff discounts with major retailers.
Please click here to see our wide range of benefits available for employees.
Please click here for our behavioural based interview question bank.
Please click here to view our employee handbook.
If you have the qualities and attributes representative of the University’s values and ambition, we would be delighted to hear from you.
For further information about this role please contact Human Resources at humanresources@Bnu.ac.uk
All applications are to be made in full and online. The University operates an anonymised shortlisting process and therefore any uploaded CVs or supporting documents must not include your name and personal details.
Closing Date: 30 October 2024
Interview Date: w/c 11 November 2024
If you are successful in securing an interview for the role, you will be required to provide proof of eligibility to work in the UK.
BNU is a Disability Confident employer and as such you will be given the opportunity to declare a disability as part of the application process. The University is also committed to achieving the Race Equality Charter.
Job Description
JOB DESCRIPTION
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Job Title: Digital Media Assistant - Student Recruitment
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Faculty/Directorate: Marketing and Student Recruitment
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Grade: D |
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Location: High Wycombe
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Hours: 37 |
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Responsible to: Senior Digital Media Manager
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Responsible for: n/a
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Job Purpose:
To work closely with the Marketing, Creative Studio and Recruitment teams, as well as schools and directorates to achieve BNU’s student recruitment targets and to raise the profile of the University with external stakeholders. To support the Digital Media Team managing and maintaining key digital channels for student recruitment such as the University’s website, social media profiles and paid advertising platforms.
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Main Duties & Responsibilities of the role:
- To work with colleagues in the Marketing & Student Recruitment Directorate to develop integrated marketing campaigns.
- To update and maintain the University’s website using a Content Management System.
- To support the Digital Media Team’s annual website content plan, engagement and conversion activities.
- To create engaging content and analyse its performance across social media channels.
- To maintain a social media calendar to ensure a consistent posting schedule. Scheduling and publishing social media posts using appropriate tools and platforms.
- To assist with the set-up and management of paid digital marketing campaigns and website personalisation campaigns.
- To assist with the development of new features and the enhancement of the user experience on the BNU website.
- To assist with the maintenance and development of the university’s online chat platform (Unibuddy).
- To facilitate website, social media and online chat training to colleagues across the University when required.
- To assist with the implementation of SEO best practices.
- To work closely with the Marketing team and our community of Student Ambassadors on content creation for BNU’s digital channels.
- To ensure that all digital content is accurate, current and appropriate to the audience.
- To ensure consistency of the BNU brand across all aspects of digital channels, ensuring that the University’s Brand Guidelines are followed.
- To support the Marketing and Student Recruitment Directorate at promotional events such as open days when required.
- To carry out any reasonable requests from the Senior Digital Media Manager commensurate to the grade of the post.
PERSON SPECIFICATION
A = Application T = Test I = Interview
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Education, Qualifications & Training |
Means of Testing |
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Good general education |
A |
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Graduate with relevant qualification |
A |
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Professional marketing qualification and/or evidence of continuing professional development |
A |
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Knowledge & Experience |
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Experience working in a digital or marketing team |
A/I |
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Knowledge of higher education marketing, recruitment and admissions processes |
A/I |
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Experience in a busy office environment |
A/I |
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Experience of developing and delivering digital marketing plans and activities |
A/I |
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Experience of working on time sensitive deliverables and managing own time to ensure successful delivery |
A/I |
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Skills |
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Excellent written and communication skills, particularly online writing |
A/I/T |
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Working knowledge of Content Management Systems |
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Proficiency in using social media platforms, including but not limited to Facebook, Instagram, X, LinkedIn, and TikTok |
A/I/T |
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Good knowledge of social media management tools (eg Hootsuite, Sprout Social) |
A/I |
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Knowledge of social media analytics and tracking tools. |
A/I |
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Knowledge of digital advertising platforms (Google Ads, Facebook Ads, TikTok Ads) |
A/I |
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Knowledge of social media analytics and tracking tools |
A/I |
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Basic graphic design and video editing skills |
A/I |
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Good general IT skills |
A/I |
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Good understanding of existing and emerging digital technologies |
A/I/T |
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Working knowledge SEO tools and strategies |
A/I |
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Working knowledge of web analytics systems (eg Google Analytics) |
A/I |
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Creativity and a keen eye for visual aesthetics |
A/I/T |
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Experience of working on own initiative, establishing priorities and multi-tasking |
A/I |
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Ability to work under pressure to tight deadlines |
A/I |
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Special Requirements |
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Flexibility of work hours & employees are not usually granted annual leave in August due to Clearing |
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BBF (Top 3 key behavioural categories most applicable to the role)
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Delivering excellent service Providing the best quality service to external and internal customers/students/stakeholders. Building genuine and open long-term relationships in order to drive up customer service standards.
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Using resources effectively Identifying and making the most productive use of resources including people, time, information, networks and budgets.
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Working together Working collaboratively and across boundaries with others in order to achieve objectives. Recognising and valuing the different contributions people bring to this process.
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